Bakkwa, or “rougan” in Hokkien, translating to “dried meat,” is a delectable salty-sweet pork jerky that holds a special place as a Chinese snack.
With its savory, sweet, and addictive flavors, bak kwa, also known as “dried meat” or “Chinese pork jerky,” is an irresistible treat enjoyed throughout the year. Despite its above-average prices, bak kwa is often considered a luxury food, typically reserved for special occasions, with the Chinese New Year season being a notable highlight.
The unique taste and texture of bak kwa make it a sought-after delicacy. Its preparation involves marinating the meat in a flavorful blend of spices, sugar, and soy sauce before air-drying or grilling to perfection. This meticulous process results in a chewy yet tender jerky that boasts a harmonious combination of sweet and savory notes.
While bak kwa is a delightful year-round indulgence, its popularity peaks during festive seasons, particularly during Chinese New Year celebrations. Families often exchange these flavorful treats as a symbol of good luck, prosperity, and well-wishing for the coming year.
Loong Kee Dried Meat Sdn. Bhd. has been a name in the food manufacturing business for over 48 years. Famous for festive favourites such as dried meat (barbecued meat), meat floss, meat fluff, mooncakes as well as feel-good all-year- round treats such as cookies and pastries.
A best seller since 1976, Loong Kee core products enjoys tremendous good response from patrons especially during festive occasions where these delicious delicacies make the perfect home-visiting gift. Patrons also find the rich and exquisite flavours of Loong Kee’s products a great accompaniment to meals as well as a tasty snack to satisfy the palate.
An active participant of food fairs, food exhibitions and festive events, Loong Kee has successfully established a name to reckon with in the dried meat industry throughout the years. Today, the brand boasts 20 outlets nation-wide in Malaysia with well over 500 exhibit counters widely spread across the country to cater to consumer needs during festive seasons.
龍記 LOONG KEE
Loong Kee Dried Meat Sdn. Bhd. is well known among the Chinese community in Malaysia as a market leader in the dried meat industry. During festive seasons, Loong Kee is active in promoting Chinese celebratory moods by advertising in major newspapers, radio etc. The jingle of the company is well known and has been warmly embraced by customers and Malaysians alike (Loong Kee Dried Meat, Try It You’ll Love It!).
Loong Kee Dried Meat
Loong Kee is one of Malaysia’s most well-known bakkwa brands. Their bakkwa is made using a blend of high-quality meat and their own special herbs and spices. They also produce a variety types of bakkwa, including minced pork, sliced pork, bacon, pork floss, and more. You can get them either fresh or vacuum-packed.
Famous for festive favourites such as dried meat (barbecued meat), meat floss, meat fluff, mooncakes as well as feel-good all-year- round treats such as cookies and pastries.
Loong Kee remains one of the most recognisable brands in the bak kwa business. Their bak kwa regardless of pork or chicken are all made using the combination of high-quality meat and Loong Kee’s very own secret spices.
Try their Loong Kee’s Mini Vacuum Packed Dried Meat, it is a bite-size snack, you can enjoy it anytime, anywhere! Comes in 4 flavours — Original Pork Dried Meat, Original Chicken Dried Meat, Chili Pork Dried Meat, and Black Pepper Pork Dried Meat.
48th Anniversary Limited-Edition CNY Gift Box
Celebrate the beginning of the new year with Dragon Delights Jerky as they mark their remarkable 48th anniversary. Indulge in the exquisite limited edition Dragon Delights Jerky New Year Prosperity Gift Box, a delectable feast that promises to captivate the taste buds and bring a touch of festive joy. Join us in savoring the perfect blend of tradition and innovation, crafted with premium ingredients and Dragon Delights Jerky’s time-honored expertise. Don’t miss the opportunity to experience this unique culinary celebration and usher in the new year with a special touch of flavor and tradition.